The Game Fair 2025
Date: Friday 25th – Sunday 27th July 2025
Location: Ragley Hall, Alcester, B49 5NJ
We’re excited to be exhibiting at The Game Fair again this year, which takes place at Ragley Hall, come and find us in the retail section, stand B473.
Our main goal for On The Peg is to encourage like-minded women to get involved in fieldsports. Cue our partnership with The Country Girls UK (CGUK), advice from experts, daily meet and greets, exclusive competitions, daily show offers, and much more - you won't want to miss visiting us.
>>Purchase your tickets for The Game Fair here
A partnership to champion women at The Game Fair
We have teamed up with the iconic CGUK for an epic alliance of values. The partnership is built on the great synergy of the two brands; we believe that we share the same ethos as CGUK— increasing the number of women in fieldsports and building a new image for the sport. We couldn’t think of a more fitting place than this year’s The Game Fair to collaborate and challenge the misconception that fieldsports is a man’s game!
When we envisage The Game Fair, two things spring to mind: the atmosphere and buzz created by attendees and the heritage of the show. The Game Fair truly is a celebration of the countryside, which is why we will be bringing you our products that combine practicality and style.
Join us at 11:00am on Friday and Saturday for drinks, this will be a fantastic chance to meet like-minded women.
Win big with us at The Game Fair
Prize worth over £1,000!
Two lucky people will win either a game day or simulated game day with The Country Girls UK, and we will kit you out with a Seeland Hillside Harriet suit for your day in the field!
What is The Game Fair?
Often referred to as the ‘Glastonbury for the green welly brigade’, The Game Fair brings together people with a passion for countryside pursuits and the Great British countryside. From shopping and ‘have-a-go’ activities to cooking demonstrations, working gundogs, family activities, theatres with talks and debates, educational demonstrations, competitions, and much more!
Outfit inspiration for The Game Fair
One of the great things about attending country shows is selecting your favourite pieces for the day. You can dress how you like, and you will always fit in. Whether you want to wear wellies and your favourite gilet or don a summer dress, get into the spirit and celebrate everything we cherish about the great outdoors.
You will be on your feet most of the day, so being comfortable is essential. We have put together a few of our favourite items for you, ladies.
Shirts
Shirts are one of the easiest layers to pair with trousers, skirts, shorts, or leggings. From patterned to plain, take a look at our top-selling country shirts.
Coats, jackets or gilet
Planning your outer layer might be a little tricky as the weather has been more unpredictable than ever! One of the best-selling, iconic pieces of clothing within country fashion is the gilet, providing those all important pockets. However, if summer showers are on the cards, the water-resistant Baleno Southwell fleece is the perfect mid-layer.
>>Check out our fleeces and lightweight jackets
>>Check out our gilets, waistcoats and vests
Jeans, trousers, shorts and skirts
You will see a variety of jeans, trousers, tweed leggings, and skirts at the show, go with what you feel most comfortable in!
>>Check out our tweed skirt
>>Check out our corduroy trousers
Footwear
Your day at The Game Fair will be long, and you will need comfortable and supportive footwear. Deck shoes, Ankle boots, country boots, trainers, and wellington boots will all be seen throughout the event.
Accessories
From silk scarves to fedora hats and jewellery – stand out with your accessories.
>>Check out our fedora hats
>>Check out our silk scarves
Finally, make sure you wear something you feel confident and comfortable in, don’t forget sunglasses and sun cream.
