Privacy policy

INTRODUCTION

On The Peg Pursuits LTD is committed to ensuing your personal data is secure. This privacy notice will let you know how we look after your personal data generally as well as when you visit our website and tells you about your privacy rights and how the law protects you.   

This privacy notice aims to give you information on how On The Peg Pursuits LTD collects and processes your personal data. It is intended to cover all of your rights and information required under data laws including the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. We may need to update the information from time to time. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 

WHO ARE WE? 

On The Peg Pursuits LTD is the Data Controller and responsible for your personal data (collectively referred to as “On The Peg Pursuits”, “we”, “us” or “our” in this privacy notice). 

WHAT DATA DO WE COLLECT ABOUT YOU?

We collect and use the information that you provide to us directly, for example; when you register for an account; we use cookies and similar technologies to collect information from your devices when you interact with our advertising or use our website (find out more in our cookie policy); we keep records when you speak to our customer service team; we take personal information from a number of third parties to help us manage your account and improve your shopping experience.  

The table below explains what we use (process) your personal data for and our reasons for doing so: 

To process any orders that you place with is to facilitate any returns (contract)  

• We take payment details for any credit or debit card orders you place with us. We share these with our chosen payment processors – Worldpay, Klarna and PayPal  
• We use your account information plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you (for example Evri or Royal Mail) 
• Our chosen payment processors may store your payment card details at your request to speed up your checkout in the future (consent) 
  
  

To provide you with access to an account (Contract) 

• To register an account with us we capture information such as your name, contact and delivery information, and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request. 
  
  

To provide customer service to you (Legitimate interest) 

• We record calls and keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. We use these customer service records to manage your queries or complaints effectively, for quality monitoring and to continually improve our services.
  
  

To personalise and improve your experience when you shop (Legitimate Interest) 

• We keep a record of how you interact with our website and any marketing you are exposed to, we use this data, along with purchase history, demographics, account information and third party information, to show you products and offers from across our brands that we think you will be most interested in and to tailor your experience 
• We use your account information, information on the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communication.
  
  

To inform you about products and services that may interest you (Legitimate Interest) 

• We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you and other customers. We share aggregated and anonymised information about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements 
• We share limited information with selected suppliers to enable them to identify new prospective customers on our behalf and to prevent us repeatedly advertising products or services you have already bought  
• We receive information on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which we use to tailor the information that is displayed to you 

To keep in touch with you (Legitimate Interest) 

• When you register for an account and shop with us, we will keep you up to date with news of products and services including store events, offers, promotions and sale information - unless you tell us you don’t want us to through the unsubscribe link in every email that we send to you 
• When we send you communications, we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to tailor the messages to include information you are most likely to be interested in 
• We use your account information to notify you about important service messages, such as material changes to this policy, product recalls or information about your account 
• If you enter or apply for a prize draw or competition, we will collect your contact details so that we can inform you if you are a winner (Contract) 
  
  

n.b. If at any point you have made amendments to your contact preferences in the “account” section of our website, selecting to receive communications from us, we are operating under consent instead of legitimate interest. 

To ensure the Website and the services we offer you operate properly (Legitimate Interest) 

• We use cookies and other similar technologies to keep track of your preferences when using our site 
• We use other cookies and similar technologies to help us understand how you use the site; this allows us to optimise your shopping experience and continually improve our site 
• We gather information about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms 
• We use information for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development 
  
  

To develop and improve our products, range and services (Legitimate Interest) 

• We share insights about our customers (in an anonymised and aggregated format) with the companies whose products we sell. This helps them better understand the different profiles of our customers, focusing on those who buy their products or are interested in them 
• We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this information to develop the services we offer 
• We use information about how you browse and engage with our website to improve our websites 
• We use all information, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers 
  
  

To prevent and detect crime and other incidents (Legitimate interest/Legal obligation) 

• We use your account information, order history and payment history to assist in monitoring for fraudulent transactions 
• When you register an account or contact our customer service team we use your account, application and purchase history information to confirm your identity 
• We use device identifiers and IP addresses in fraud prevention and investigation, and to maintain network and data security 
  
  

To fulfil our legal obligations (Legal obligation) 

• We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings 
• We will share data with regulatory and other official bodies if they make formal requests 
• We will maintain records to meet regulatory and tax requirements 
• We will use your account information to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products 
  
  

WHO DO WE SHARE YOUR PERSONAL DATA WITH? 

We always make efforts to anonymise data and only pass over personal information that is absolutely necessary for the purposes it is being processed. We always do so securely. 

We work with a number of trusted third parties to provide you with high quality goods and services. The companies we work with is stringent security and privacy of your personal information, these are reviewed and updated regularly and always in line with data protection laws.  

Delivery partners: helping us to deliver the goods you order to you including our suppliers that dispatch and deliver goods to you directly. 

IT companies: supporting us in maintaining our website and other business systems including; phone lines, data storage facilities; and providing and supporting Cloud based infrastructure used in providing our products and services. 

Marketing and online advertising: helping us to manage our electronic communications to you and help us how you the advertising you are most likely to be interested in, Companies that provide marketing and advertising assistance (including management of email marketing operations, mobile messaging services such as SMS, and services that deploy advertising on the internet or social media platforms, such as Facebook and Google) as well as analysis of the effectiveness of our advertising and communications campaigns. 

We use technologies such as cookies, pixels, and device IDs: within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you 
Consumer profiling organisations: these organisations provide demographic or other data to help better understand customers' demographics, lifestyles or shopping.

Payment processors: payment card processors to process credit and debit card payments and store payment information; for example, Paypal and Klarna. 

 

KEEPING YOUR PERSONAL DATA SECURE

We always ensure that personal data is secure by continuously developing our security systems and training for our employees. We have implemented appropriate technical and organisational security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, and other unlawful or unauthorised forms of processing, in accordance with applicable law. 

YOUR RIGHTS 

You have a number of “Data Subject Rights”, we have explained below what they are and how you can exercise them. You can read more about these rights on the Information Commissioner's Office website at www.ico.org.uk.  

Right of access: you have the right to request a copy of the personal information that we hold about you. 

Right to rectification: if you think any of your personal information that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate. 

Right to erasure (also known as the Right to be Forgotten): you have the right to request that we delete your personal information that we hold. 

Right to restriction of processing: you have the right to request we restrict or suppress the personal data we hold about you. 

Right to data portability: you have the right to ask us to electronically transfer your personal information to another organisation in certain circumstances. 

Rights with regards to automated decision making, including profiling: we sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity including applications, orders, payments etc. We do this to confirm your identity, prevent and detect crime, and lend responsibly. This automated decision making is necessary if you would like to continue to shop with us online. You have a right to reject automated decisions, but it may mean that you can no longer access our services  

Right to withdraw Consent: where we are relying on your consent for processing you can withdraw or change your consent at any time 

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information. 

If you have any general questions or want to exercise any of your rights, please contact hello@onthepegclothing.co.uk. In order to maintain the security of our customers' personal details, we may need to request proof of identity before we disclose personal information to you in response to any request. 

We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You have the right to lodge a complaint directly with the Information Commissioner's Office, the data protection regulator in the UK, you can do this by visiting the ICO website https://ico.org.uk/make-a-complaint

COOKIE POLICY  

What are cookies?

Cookies are small text files that are stored on your computer, mobile device or other web enabled device when you visit the On The Peg Clothing website. Cookies allow us to “remember” your actions or preferences over a period of time, or they may contain data related to the function or delivery of our websites. We also use the term “cookie” to describe similar technologies such as pixels or tags. 

What do we use cookies for?

Some cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. We use cookies for the following purposes: 

• To allow you to securely sign in to your account, so that you can use "Account" features such as order information, making payments and viewing statements 
• To store the content of your online shopping bag whilst you browse the site and to complete an order 
• To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. On The Peg Persuits uses this information to help make the website more user friendly, develop our website design and to continuously improve the quality of the service we provide 
• To distribute visitors to our website evenly across platforms to ensure the content is served at the fastest possible speed 
• Provide relevant products and services to you when you come to the website and ensure that relevant marketing material is provided to you 
• Detect and prevent fraud and other crimes 

We also offer you the facility to share your experience on our website through social sites such as Metaverse and Twitter. More information about how these providers use cookies can be found on their websites. 

What cookies do we use? 

On The Peg Clothing uses the following cookies on our website and apps: 

Strictly necessary Cookies. These cookies are necessary for the website to function and cannot be switched off. They are used, for example, to make sure your transaction is secure, to enable you to log in to the secure areas of your account, such as your order history and to add items to your basket. Blocking these cookies through your browser will mean that some parts of our website won’t work. 

Performance Cookies or analytical Cookies. These cookies allow us to monitor visitors to our website and ensure it is performing correctly. We use this information to measure overall performance, improve your website experience and improve the design of our website. These cookies don’t collect any information that could identify you - all information collected by these cookies is anonymous. 

Functionality Cookies. These cookies enable enhanced functionality on our website, such as allowing you to add to favourites. 

Onsite Targeting:  Marketing and Personalisation Cookies. These cookies are placed by On The Peg Pursuits and are used to help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you whilst you are on the On The Peg Clothing website. These cookies make it possible for us to personalise your experience on this website and (if you are subscribed) in our email marketing.

Off Site Targeting: Marketing and Personalisation Cookies. These cookies are placed by our trusted advertising and marketing partners (including social networks). These help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you. These cookies make it possible for us to ensure that you don’t see irrelevant, duplicate or multiple ads from us in a short period of time. We do want to prevent ads continuously re-appearing and annoying you  

For more detailed information and a full list of cookies used on our website please select “Manually Manage Cookies” at the bottom of the page then click “Cookies Detail”. 

Can I turn off or block cookies? 

On The Peg Pursuits uses cookies to ensure that we provide the best possible standard of service to our online customers. You can change your cookie preferences at any time by clicking on “Manually Manage Cookies” at the bottom of the page. You can then adjust the available sliders to on or off, then click “Confirm my choices”. If you choose not to consent to the use of cookies your experience of our website may be impaired and many integral aspects of the website, including (but not limited to) adding items to your shopping bag and accessing your account, will not work. 

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about how to manage cookies, including how to delete cookies, visit http://www.allaboutcookies.org.

HOW LONG DO WE KEEP YOUR DATA FOR?  

We keep your personal information as long as you are a customer of ours and generally for 7 years afterwards to comply with legal requirements. During that time, we take steps to remove any personal data as soon as we no longer need it.  

We consider you a customer:  

• As long as you hold an “Account” 
• For 2 years from the point you last made a purchase from our website, or  
• During any time we are managing a customer service request from you  

 

HOW YOU CAN GET IN TOUCH

Write to:  

Data protection officer  

On The Peg Clothing  

7 Clopton Cottages  

Wickhambrook  

Suffolk  

CB8 8PF  

Or you can email hello@onthepegclothing.co.uk