We're ready, are you? The Game Fair 2024 - On The Peg Clothing

We're ready, are you? The Game Fair 2024

The Game Fair 2024  

Date: Friday 26th – Sunday 28th July 2024  

Location: Blenheim Palace, Woodstock, OX20 1PP  

We’re excited to be exhibiting at The Game Fair this year, from Friday 26th – Sunday 28th July, at Blenheim Palace on Gunmakers' Row stand N2723.

This year, we have one goal for the show: to encourage like-minded women to get involved in fieldsports. Cue our partnership with The Country Girls UK (CGUK), advice from experts, daily meet and greets, exclusive competitions, daily show offers, and much more - you won't want to miss visiting us. 

>>Purchase your tickets for The Game Fair here 

A partnership to champion women at The Game Fair 

We have teamed up with the iconic CGUK for an epic alliance of values. The partnership is built on the great synergy of the two brands; we believe that we share the same ethos as CGUK— increasing the number of women in fieldsports and building a new image for the sport. We couldn’t think of a more fitting place than this year’s The Game Fair to collaborate and challenge the misconception that fieldsports is a man’s game!

When we envisage The Game Fair, two things spring to mind: the atmosphere and buzz created by attendees and the heritage of the show. The Game Fair truly is a celebration of the countryside, which is why we will be bringing you our products that combine practicality and style.

Join us at 3:00pm on Friday and Saturday for drinks, this will be a fantastic chance to meet like-minded women. 

Win big with us at The Game Fair

Competition 1

We're giving one lucky person the chance of winning a £200 CGUK gift voucher, Ginger & Jardine roll neck and Harkila Sandhem 200 Waistcoat. You will also receive a glass of bubbly to enjoy whilst you're filling out your details. 

Competition 2

Experience trap shooting with elite coach and commonwealth medal winner, Anita North. One lucky winner will experience the thrill of Olympic shooting at Nuthamstead Shooting Ground, for a two hour lesson. The session includes 100 clays - just bring your gun and cartridges. No shotgun licence? No problem, you can hire a gun at the clay ground. 

As part of this fantastic prize, you'll also receive a Seeland Hillside Harriet Jacket worth £279.99. This is a band-new jacket for Autumn 2024. 

 >>Read more here

What is The Game Fair?

Often referred to as the ‘Glastonbury for the green welly brigade’, The Game Fair brings together people with a passion for countryside pursuits and the Great British countryside. From shopping and ‘have-a-go’ activities to cooking demonstrations, working gundogs, family activities, theatres with talks and debates, educational demonstrations, competitions, and much more! 

What is Gunmakers’ Row? 

An unrivalled showcase of top sporting brands displaying shotguns, rifles, gun accessories, clothing, and shooting paraphernalia. Get expert advice, learn new skills, and listen to talks at Gunmakers’ Theatre. 

Outfit inspiration for The Game Fair

One of the great things about attending country shows is selecting your favourite pieces for the day. You can dress how you like, and you will always fit in. Whether you want to wear wellies and your favourite gilet or don a summer dress, get into the spirit and celebrate everything we cherish about the great outdoors. 

You will be on your feet most of the day, so being comfortable is essential. We have put together a few of our favourite items for you, ladies. 


Shirts are one of the easiest layers to pair with trousers, skirts, shorts, or leggings. From patterned to plain, take a look at our top-selling country shirts.


Coats, jackets or gilet  

Planning your outer layer might be a little tricky as the weather has been more unpredictable than ever! One of the best-selling, iconic pieces of clothing within country fashion is the gilet, providing those all important pockets. However, if summer showers are on the cards, the water-resistant Baleno Southwell fleece is the perfect mid-layer. 

Baleno Fleeces & Quilted Jackets Baleno Southwell Wind & Showerproof Fleece Jacket Navy Blue

>>Check out our fleeces and lightweight jackets

>>Check out our gilets, waistcoats and vests

Jeans, trousers, shorts and skirts  

You will see a variety of jeans, trousers, tweed leggings, and skirts at the show, go with what you feel most comfortable in! 

>>Check out our tweed skirt

>>Check out our corduroy trousers


Your day at The Game Fair will be long, and you will need comfortable and supportive footwear. Deck shoes, Ankle boots, country boots, trainers, and wellington boots will all be seen throughout the event. 


From silk scarves to fedora hats and jewellery – stand out with your accessories.

Baleno Fleeces & Quilted Jackets Baleno Women's Southwell Wind & Showerproof Fleece Navy  

>>Check out our handmade shooting jewellery

>>Check out our fedora hats

>>Check out our silk scarves 


Finally, make sure you wear something you feel confident and comfortable in, don’t forget sunglasses and sun cream.  


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  • Can’t wait to meet at The Game Fair

    Amanda on

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